Global brands and their chinese names

With the development of globalization, Chinese consumers have more consciousness of purchasing high quality, high level branding ideal, more special products. They have a huge power consuming ability especially in luxury products. China is a country that has 1.3-billon population. Such big purchasing power attracted lots of companies entered Chinese market.

Unlike people from English speaking country, Chinese people have their own language, tradition and history background. Most of Chinese consumer can’t understand the meaning of an English name. For instance, when I was16 years old, my English teach gave us a homework that was named an English name for ourselves. I had on ideal how to choose an English name and I couldn’t understand what was the meaning of the English name. My Chinese name means sun out of mainland and also pronunciation like flying bird with freedom spirit. Also, name of a brand could reflect its enterprise culture and brand story.

So if you want to promote your products, which from foreign country, in China, you should give your brand a Chinese name first. A excellent name is Lancôme’s Chinese name- 兰蔻. Which means girls in the bloom of youth. I like Lancôme’s products, because when I use Lancôme’s serum, I felt youth and like in age 17. Be honest, I don’t think Lancôme’s serum has magic function like fitting my face or make me look younger. That is the magic of brand name.



( Taking from


Luxury is different between US and China

When I was in China as a undergraduate student maybe two years ago, I felt Coach was really a luxury brand same as Gucci and Louis Vuitton. But when I went to the United States and first shopped in Outlets, I lost.

In China, most of products of Coach Priced between ¥4,000-¥7,000. But in US Outlets, a Coach handbag just $200. In other side, focused on the salary level of two countries. An ordinary Chinese white color employee got ¥6000 every month, same as an ordinary US white color employee got ($6000). So a handbag priced in $100 dollar in US is not a luxury products. But in China, it is a real luxury product.

I think price is really an important element to define a product’s value….coach1coach2

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