When I was in China as a undergraduate student maybe two years ago, I felt Coach was really a luxury brand same as Gucci and Louis Vuitton. But when I went to the United States and first shopped in Outlets, I lost.
In China, most of products of Coach Priced between ¥4，000－¥7,000. But in US Outlets, a Coach handbag just $200. In other side, focused on the salary level of two countries. An ordinary Chinese white color employee got ￥6000 every month, same as an ordinary US white color employee got ($6000). So a handbag priced in $100 dollar in US is not a luxury products. But in China, it is a real luxury product.
(Taking from coach.com & coach.com.cn)