iPhone 5s and “Tuhao gold” color

In China, there is a famous buzz-word” Tuhao Gold” that was fashionable on the network. “Tuhao Gold” is the new name of iPhone 5s gold color that was nominated by Chinese customers.

Seperated this new word, “Tuhao” means people who suddenly got a lot of money and have no taste of comsuming. “Tuhao behavior” specially appears in China.

Back in the 30 years ago in China. Chinese people started a Chinese economic reform. Chinese government opened the opportunities of doing business in China and introduced lots of Foreign Capital. Facing such big market, foreign companies realized this was the biggest opportunity for them to enlarge their company in this present century. So a massive influx of foreign capital entered onto Chinese market. Then parts of Chinese suddenly became rich and started to buy luxury stuffs. The biggest characteristic of these people was wearing gold necklaces.

Why people belittled the gold color and purchased gold iPhone 5s at same time? I think it is because of class identity. Although “Tuhao” has bad taste in fashion, this group is a kind of symbols of rich people. That’s why new iPhone 5s gold is selling great in China.



(Taking from http://tech.xinmin.cn/2013/09/24/22028221.html)


Different household consuming behaviors between China and US

Most of people know other country from movie, Internet and newspapers. In China, we always buy fresh food. There are a lots of small food markets in China, even spread over every community.


(Yangshuo Cooking School A Culinary Delight in China, Author debndave, February 1, 2012 From http://theplanetd.com/yangshuo-cooking-school-a-culinary-delight-in-china/)

Chinese people like purchasing fresh food, such as living chickens and fish. For instance, we always went to a food market and chose a living chicken, which we thought is most active one, and ask the vendor to kill it. It sounds a little brutal. But in Chinese gourmet history, we focus more on the fresh of a meal. So when Wal-Mart entered into China, they faced a big challenge from domestic Chinese food market. In supplying fresh food business, Wal-Mart has little competitiveness compare to local food market. We can walk to a local food market, which is always near our communities, to buy fresh food even 30 minutes before lunch. But we should drive a long time to get a Wal-Mart market to buy un-fresh meat.

In US, most of consumers buy meat for one-week consuming. They froze the most fresh meat and care less about the fresh of it. I’m also curious how does US people’s eating habits from?